FMCG Packaging & POS Material Design – HiPP Case Study | Kropka pod i Agency

The Challenge: Maintaining a Global Tone of Voice in Local Offline Marketing The primary goal of our collaboration with HiPP – a leader in organic baby food – was to ensure absolute visual consistency across a demanding offline marketing environment. As a creative agency (based in Poland: Bialystok, Warsaw), we bridged the gap between rigorous global brandbook standards and the specific needs of the Polish retail market, designing effective product labels and POS material systems.

Our Approach: The Agency as an External Marketing Department At “Kropka pod i,” we act as a seamless extension of our client’s team. Our approach to premium packaging design is built on:

• Packaging & Label Design: Creating “trust-based designs” that resonate with parents and maximize on-shelf visibility.
• POS Material Production (Wobblers, Displays): Designing advertising assets that bring visual order to retail spaces and effectively navigate customers at the point of sale.
• Global Brand Adaptation: Precisely tailoring international guidelines to the requirements of local retail chains in Poland.

The Result: FMCG Speed and Flawless DTP With deep expertise in corporate workflows, we deliver print-ready (DTP) files in record time—a critical factor in the fast-paced FMCG sector. We merge artistic sensitivity with technical precision, eliminating design errors and minimizing the revision process.